Rowan & Co.
Strategic clarity.Meaningfulrelationships.Sustainable growth.
Rowan & Co. provides strategic, commercial and operational support to founders and leadership teams building relationship-led businesses.
From strategic advisory and commercial growth to fractional leadership and board-level support, we work alongside ambitious businesses to help them navigate growth, build stronger ecosystems and turn opportunity into sustainable progress.

Relationship-led Business
Built around people.Driven by relationships.
The most interesting businesses today are often built around more than a product or service. They are built around people, communities, access, trust and the relationships that connect them.
Rowan & Co. works with businesses where those relationships are central to commercial success, from membership and founder networks to hospitality, wellness, workspace, investment and experience-led businesses.
We bring strategic perspective, commercial thinking and practical leadership to help founders and leadership teams build what comes next.
Where We Can Help
The right level of support,at the right time.
Every business needs something different. Sometimes it is an experienced perspective around the table. Sometimes it is a strategic project. Sometimes it is someone alongside the founder, helping to make the plan happen. Rowan & Co. provides flexible support across four core areas.
Strategic Advisory
Helping founders and leadership teams navigate growth, change and new opportunities with greater clarity.
Growth & Partnerships
Building the relationships, partnerships and commercial opportunities that help businesses grow.
Fractional Leadership
For businesses that need experienced leadership and hands-on support without necessarily making a full-time appointment.
NED & Advisory Board
Independent perspective, experienced judgement and constructive challenge for founders, boards and leadership teams.
The Right Time to Step Back
Growth bringscomplexity.
As businesses grow, the opportunities become more interesting, and the decisions more complex. Founders and leadership teams are often balancing commercial priorities, partnerships, member or customer expectations, new markets and the challenge of building the right structures for what comes next.
An experienced external perspective can bring clarity, challenge assumptions and help turn good ideas into practical progress. Rowan & Co. provides that perspective, and, where required, the hands-on leadership to help make it happen.
How We Work
Flexible support,shaped around what you need.
Rowan & Co. does not operate around a fixed consultancy model. Engagements are shaped around the business, the challenge and the level of support required, from a focused project through to an ongoing strategic or fractional leadership role.
Connect
We start with a conversation about the business, the opportunity and where experienced external support could add the most value.
Define
Together, we establish the focus of the engagement, whether that is strategic advisory, a defined project, partnership development, fractional leadership or board-level support.
Build
We work alongside you and your team to turn thinking into progress, bringing the right level of strategic input and practical involvement as the work develops.
Our Approach
Strategy is only valuablewhen it can beput into practice.
Rowan & Co. combines strategic thinking with hands-on operating experience. We understand that the best strategy can quickly lose momentum if the right people, processes, priorities and relationships are not in place to deliver it.
That is why our approach moves comfortably between the strategic and the practical, providing independent perspective when you need it, and getting involved when you need an experienced pair of hands.
We work collaboratively and selectively, becoming a trusted extension of the leadership team rather than simply delivering recommendations from the outside.
Selected Experience
Experience across the businesseswhere relationships matter.

The Founder
Lisa Carroll
Founder & Principal, Rowan & Co.
Lisa Carroll is a senior executive and strategic adviser with more than 20 years’ international experience across premium membership organisations, private members’ clubs, hospitality, workspace, investor networks and founder-led businesses.
She works with founders and leadership teams as a strategic adviser, fractional operator and Non-Executive or Advisory Board member, depending on what the business needs, with a particular interest in businesses where people, relationships, community and experience are central to the proposition.
Start a Conversation
Let’s talk about what’s next.
Rowan & Co. works with a select number of clients across retained advisory, fractional leadership and project-based engagements. If you’re building a relationship-led business, navigating a period of growth or looking for experienced support around strategy, partnerships, commercial development or operations, I’d be happy to start with a conversation.